Jérôme Couture has been working as a singer-songwriter in the music industry for 20 years. After being one of the four finalists in the first edition of the show LA VOIX in 2013, the singer released three French pop albums that enjoyed remarkable radio success. Becoming a father during the pandemic prompted a fresh start to reignite his passion for his craft.

In 2023, he made a decisive turn under the artist name Jay Kutcher, finally discovering his niche: New Country. Jay released his first EP in November 2023 and has been making waves on Canadian country radio since his first single, “Another You” broke into the Canadian Top 40. He continues to write songs for Francophone artists such as Krystel Mongeau, Lalancette, Francis Degranpré, and Gab Forest, to name a few. He is currently working on his second album, making multiple trips to Nashville to create new songs and build new connections.